Elon Musk has again struck a blow on (his) Twitter. The new owner of the social network (which he has just bought for 44 billion dollars) bombards tweets every day that make Internet users react. So when Elon Musk changes his profile photo, it’s a small event in itself that does not fail to have consequences. These went beyond the simple sphere of the social network when Musk changed his profile picture this Wednesday, May 4, to include many images from the collection of NFT Bored Ape Yacht Club (BAYC).
Elon Musk changed his profile picture for nearly 24 hours, revealing the famous monkey heads. A banal gesture in appearance but which in reality increased Apecoin (the token associated with this collection of NFTs) by 19%. In a few hours, the price of the cryptocurrency thus went from 14.10 dollars to 17.50 dollars, before falling back around 15 dollars following an ironic tweet from Elon Musk indicating “I don’t know… that seems a bit fungible to me”.
This is not the first time that Elon Musk has influenced the price of cryptocurrency. In July 2020, he had already boosted the price of dogecoin, a dog-headed cryptocurrency, by 20%, saying: “I only sell Doge!”.